SESSIONS	LEARNING OJECTIVES
Session One: Introduction to Entrepreneurship Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and early product development.	Recognize the elements of a successful business start-up. Evaluate myths and facts about entrepreneurship. Consider product-development options.
Session Two: What’s My Business? Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.	Recognize the importance of carefully selecting their product or service before starting their business. Apply their passions, talents, and skills to a market-needs assessment to determine the basis of their business plan.
Session Three: Who’s My Customer? Students examine how market needs and demographics contribute to successful entrepreneurial ventures.	Recognize the importance of analyzing their market. Apply a needs assessment to the market available to a specific product.
Session Four: What’s My Advantage? Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.	Define competitive advantages and recognize them in other businesses. Demonstrate the importance of selecting competitive advantages that give their product and market an edge on the competition.
Session Five: Competitive Advantages Students apply competitive advantages to entrepreneurial ventures.	Evaluate short- and long-term consequences in making ethical decisions. Express that being ethical can be good for business.
Session Six: Ethics Are Good For Business Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.	Evaluate short- and long-term consequences in making ethical decisions. Express that being ethical can be good for business.
Session Seven: The Business Plan Students apply the six elements of successful start-ups for their products and services.	Compile entrepreneurial elements into a sample business plan.