| Junior
Achievement Programs |
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JA
Titan
Coupled
with the presence of a volunteer in the classroom,
students apply their knowledge of business as
they compete online in the highly competitive
industry of the fictional Holo-Generator™.
While
simulating "business quarters," students
enter decisions on price, production, marketing,
capital investment, and R & D. The impact
of the decisions will lead to the success or
failure of each Holo-Generator™ company.
The
classroom-based version of JA Titan offers lesson
plans, administrator control, and economic scenarios.
It is available only through your local office.
However, portions of the site are available
to the general public at http://titan.ja.org
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KEY
LEARNING OBJECTIVES |
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Session
One: How Much? How Many?
Students
explore how price and production can affect
business performance.
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- explain
how product price makes an impact on profits.
- understand
how production can affect price, sales,
and profit.
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Session
Two: How Much? How Many? The Simulation
Students
learn to make decisions about price and
production levels using the JA Titan
computer simulation.
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- make
informed business price and production
decisions.
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Session
Three: Cutting Edge
Students
design a research and development plan for
their business. They also examine the impact
marketing has on sales and explore marketing
strategies.
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- determine
a research and development plan for their
business.
- explain
how businesses determine
their target markets and conduct
market research.
- explain
how marketing affects sales.
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Session
Four: Cutting Edge – The
Simulation
Students
learn to make decisions about research and
development and marketing using the JA
Titan computer simulation.
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- make
informed research and development and
marketing decisions.
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Session Five: Make an Investment
Students
learn methods to make capital investment
decisions, promote new business growth through
capital investment, and why businesses choose
to make charitable
giving decisions.
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- understand
that different businesses use different
capital investment strategies.
- make
recommendations for capital investment
based on set parameters.
- define
charitable giving and explain why businesses
make decisions to share
their resources.
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Session
Six: Make an Investment – The
Simulation
Students
make decisions about capital investment
using the JA Titan computer simulation.
Using the online simulation, students also
make decisions related to charitable giving.
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- make
business decisions by applying their knowledge
to a business simulation.
- use
what they have learned about price, production,
research and development, marketing, capital
investment, and charitable giving to make
business decisions using the JA Titan
computer simulation.
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Session
Seven: JA Titan of Industry – The
Competition
Using
knowledge gained from previous sessions,
students compete as businesses to see which
will be crowned the JA Titan
of Industry.
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- understand
how business decisions affect business
performance.
- react
appropriately to decisions made by other
businesses.
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CONCEPTS
Business management, Capital investment, Charitable giving,
Demographics, Fixed costs, Four P’s of Marketing,
Law of diminishing returns, Marketing, Marketing research,
Price, Product life cycle, Production, Research and development,
Target marketing, Variable costs |
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SKILLS
Analyzing information, Critical-thinking, Data analysis,
Decision-making, Mathematical skills, Planning, Reading
charts and graphs, Research, Teamwork, Working in groups |
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