| Junior
Achievement Programs |
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It's
My Business!®
JA
Its My Business! encompasses entrepreneurship
curriculum for students in grades six, seven,
and eight. The program emphasizes entrepreneurship
while providing a strong focus on social studies,
reading, and writing skills.
Students
are encouraged to use critical thinking to learn
entrepreneurial skills that support positive
attitudes as they explore and enhance their
career aspirations.
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KEY
LEARNING OBJECTIVES |
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Session
One: I Am an Entrepreneur
Working
in groups, students play the E-Quiz Game
Show. They begin to identify entrepreneurial
characteristics they possess by learning
about the lives of entrepreneurs both past
and present.
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Define entrepreneurship.
- Identify
four key entrepreneurial characteristics.
- Recognize
personal entrepreneurial characteristics.
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Session
Two: I Can Change the World
Students
work in groups to complete a blueprint for
the Teen Club. They identify the first entrepreneurial
characteristic, Fill a Need,
by considering customer needs and brainstorming
product design. Students begin to identify
the skills and knowledge needed to start
a business.
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*Describe how entrepreneurs fill
a market need.
- Discuss
the role of market research in determining
market need and gaining competitive advantage.
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Session
Three: I Know My Customer
Working
in groups, students recognize the second
entrepreneurial characteristic, Know
Your Customer and Product. Students
discover ways to market specific products
to the appropriate customers.
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Create effective advertisements for a
variety of businesses.
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Session Four: I Have an Idea
Students
participate in an auction designed to highlight
creative and innovative entrepreneurs and
their businesses.
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Recognize how being creative and innovative
are necessary entrepreneurial skills for
starting a business.
- Verbally
defend their decisions.
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Session Five: I See a Need
By
analyzing current examples of social entrepreneurs,
students identify businesses they can start.
They examine ways entrepreneurs use the
four entrepreneurial characteristics to
develop their business plan.
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- Analyze
how entrepreneurs use their knowledge
and abilities to create businesses.
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Session Six: Celebrate Entrepreneurs!
Students
create Entrepreneur Profile Cards to showcase
their understanding of the fourth entrepreneurial
characteristic Believe in Yourself.
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Identify characteristics they share with
entrepreneurs.
- Create
a Personal Entrepreneurial Profile.
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CONCEPTS
Advertising, Apprentice, Auction, Auctioneer, Be Creative
and Innovative, Believe in Yourself, Bid, Business, Business
Plan, Civic Responsibility, Customer, Entrepreneur, Entrepreneur
Profile, Fill a Need, Know Your Customer and Product,
Market, Marketing, Profit, Self-taught, Social Entrepreneur |
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SKILLS
Active-listening, Analyzing Information, Brainstorming,
Creative Thinking, Critical Thinking, Decision-making,
Deductive Reasoning, Estimating, Following Directions,
Group Work, Interpreting Information, Measuring, Money
Management, Oral and Written Communication, Problem-solving,
Self-assessment. |
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